This pair of professional trainings, held between 23 April and 22 July 2026, explores how to develop tourism by making cultural institutions more appealing. Coordinated by the Regional History Museum – Kyustendil as a joint initiative of all partners under the CULTURAL AREA Project, the programme includes one session in Bulgaria and one in North Macedonia, each a four-hour day of presentations, practical exercises and discussion. It is designed for museum specialists across the region.